Welsch Industrial GmbH & Co. KG
Multilingual industrial website with video hero, AI-generated product imagery, and detailed portfolio for a globally operating special machinery manufacturer.
Global Presence in 5 Languages
Welsch Industrial operates in over 50 countries and needs a website that equally serves customers in Germany, South and North America, Eastern Europe, and the Iberian Peninsula. Each language requires its own SEO optimization, structured data, and culturally appropriate messaging - not automatic translation, but technically accurate localization for a highly specialized industrial audience.
Next.js 16 with next-intl
A high-performance Next.js 16 application with App Router and next-intl for fully localized routes in German, English, Spanish, Portuguese, and Russian. Every page receives its own Schema.org markup, hreflang tags, and language-specific metadata. Product images were AI-generated to achieve consistent, high-quality visuals without relying on stock photography.
What Was Achieved
Fully localized languages with individual routes and SEO
Portfolio categories with detailed product pages and FAQs
Product videos in hero with AV1 encoding and poster fallback
Key Features
Video Hero with Product Carousel
Seven product videos rotate in the hero section, showcasing machines in operation. Optimized with AV1 codec and poster images for fast LCP performance.
AI-Generated Product Imagery
Consistent, high-resolution product visualizations for all portfolio categories, generated with Gemini image models and labeled according to EU AI Act requirements.
Schema.org and Speakable
Comprehensive structured data including Organization, WebSite, and Speakable schema for optimal search engine visibility and voice search compatibility.
Dark Mode and Search
Full dark mode with class-based toggling and integrated search via Fuse.js for quickly finding products and content.
Tech Stack
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