HRG-Service
Professional web presence for a nationwide service provider specializing in fire brigade aerial rescue equipment - featuring a full-service portfolio, training program, and SEO optimization.
From manufacturer specialist to independent business
Thomas Mueller founded his own company in 2023 after 25 years of professional experience at manufacturer METZ/ROSENBAUER, offering service for aerial ladders and rescue platforms. The new website needed to professionally showcase the extensive service portfolio, build trust with fire departments, and be discoverable nationwide via search engines - in a niche that traditionally relies heavily on personal referrals.
Performant website with niche SEO
A fast Next.js website with clearly structured service pages, Schema.org markup for local discoverability, dedicated subpages for DGUV 305-002 inspections, training programs, and the 10-year service, plus a WhatsApp button for quick contact. The site is mobile-optimized and loads extremely fast thanks to modern image format optimization.
What the website delivers
Structured service portfolio
Over 20 individual services clearly organized - from DGUV inspections and accident repairs to equipment operator training.
SEO & Schema.org
Local business markup, service catalog schema, and EducationalProgram markup for optimal search engine visibility.
Responsive hero slideshow
Optimized images for desktop and mobile with separate image sources per viewport.
WhatsApp integration
Direct contact button for quick reachability - matching the provider's 24/7 availability.
Training program
Dedicated page with 16 training offerings across 4 categories for different target groups.
Breadcrumb navigation
Clear page structure with breadcrumbs for better orientation and SEO.
Tech Stack
The outcome
A professional, fast website that earns the trust of fire departments and transparently presents the broad service spectrum - from annual DGUV inspections to multi-day training programs.
The clear structure by service area and technical SEO optimization ensure that HRG Service is found nationwide - despite operating in a niche market with limited search volume.
Planning a similar project?
I am happy to help with your implementation - whether it is a niche website, SEO strategy, or technical relaunch.